Charlie Bedard ran Project Rosebud at Apple in 1989. ‘How can we get the average user to generate a query, find the results they like and say to the device - more like this? How do you teach your Mac to think? We weren't trying to create a 'search' application (or AI) but create an infrastructure in which users were encouraged to publish information so that it was available for scanning, and searching and that in turn would create a compelling USP to have a Macintosh.
